Friday, 6 May 2016

My logo

When it came to choosing my font I wanted something dynamic that encapsulated the feel of the website. My main focus was that I wanted the font to be bold and there to be no colour in the font because after spending hours reading synesthete Facebook posts it is clear that people with Grapheme colour synesthesia have different colours from different letter of the alphabet. I didn't want a visitor to the website to be put off because I did a red 'S' when they see it as green. I tried out some basic fonts on Illustrator but didn't feel they were detailed enough. I decided to use the website Dafonts,  I managed to narrow my search down to two fonts which were as follows...


Lakestreet
My attraction to this one was because it had a hand draw element to it and really appealed to my artistic side. I also took into consideration that many synesthetes process different lines so I want it to evoke a reaction.

Kandinsky

Ironically I liked this one because it is actually named after one of the most famous artists that had synesthesia so it seems like too much of a coincidence to ignore it. However, I was put off my it because it is a little difficult to read.
I decided the best way to decide which font was more appropriate was to post the two on the synesthesia Facebook page and see the responses...




I found that this brought me closer to my decision because I want to understand a) what they prefer and b) whether it differs to the preference of a regular mind. Despite Sharon's feedback about preferring the Kandinsky font because it was cleaner and more bold. I decided that I would go with Lake Street. Choosing the logo is difficult process because it defines the style of the website, therefore I need to take into consideration the different perspectives.

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